Presslaff Interactive Revenue

The Presslaff Blog

A collection of tips, advice, success stories and news from Presslaff Interactive Revenue.

“Using this new platform, we were able to add a huge chunk of bonus revenue.”

Like so many newspapers, Medicine Hat News has been running Reader’s Choice Awards for several years. 

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Want Michelle’s Presentation?

At the 2017 360 Media Alliance Conference in St. Louis, Presslaff Interactive Revenue’s Michelle Novak presented: 2017: The Year of the Customer –

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Grab Your Copy of the Executive Summary

We asked and you told us – “What’s On Your Mind” regarding circulation retention, acquisition and rewards programs.

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Big Dollars Bright Ideas 2016

If you’re looking for very bright database ideas, put on your shades and watch our Big Dollars Bright Ideas webinar.

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“Countdown to Christmas” Tagged New Revenue and New Customers in Ohio

After success with PIR’s Virtual House Turnkey campaign, the Bellefontaine Examiner wanted a promotion that would reward readers and capture retail advertising dollars during the hectic holiday shopping season.

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‘Best Of’ Bests Best By 400%

Media companies have run ‘Best of’ campaigns for years, garnering impressive audience engagement, bringing in big dollars from local businesses and being the arbiter of the best in market.

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Case Study: Giveaway Delivers Customers, Web Traffic and Good-Will

Background…: Line-X and WGH-FM Radio partnered to give away a truck makeover to someone deserving (in the military,

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Radio Ink’s Most Influential Women in Radio Award 2016

Congratulations to Ruth Presslaff, company founder and president, for being named one of Radio Ink’s Most Influential Women in Radio for 2016.

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3 Ways to Win in Q3 (and Beyond)

Watch the webinar again today!
Review the deck!…
Facilitator: Ruth Presslaff,

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Case Study: Leader-Telegram Grabs Grocery Dollars

Objective…: Create a fun, engaging branding and data collection campaign for a local grocery store.

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