Presslaff Interactive Revenue

The Presslaff Blog

A collection of tips, advice, success stories and news from Presslaff Interactive Revenue.



Case Study: Virtual House Multi-Sponsor Contests

Warm leads. Marketing Insights.  Fresh sales ideas.  Proven Track Record.
Experience the success of Presslaff Interactive Revenue’s online,

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Presslaff Uses Power of Data to Feed Hungry Grocery Advertisers

Commercial Radio Australia and Presslaff Interactive Revenue have partnered to provide CRA member stations with a series of Finding Consumer Trend Reports (FCT Reports),

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Case Study: 90 New Subscribers – A Gift to the New Haven Register

Objective: Identify and acquire new subscribers, while cleaning up and growing their email database through an engaging promotion that rewarded and engaged readers.

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May 4th Webinar

On May 4th, 2017 (May the Fourth day) we hosted a Star Wars themed webinar to show you how to stand out and “be a star in the digital wars.”

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“Using this new platform, we were able to add a huge chunk of bonus revenue.”

 
Like so many newspapers, Medicine Hat News has been running Reader’s Choice Awards for several years. 

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Want Michelle’s Presentation?

At the 2017 360 Media Alliance Conference in St. Louis, Presslaff Interactive Revenue’s Michelle Novak presented: 2017: The Year of the Customer –

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Grab Your Copy of the Executive Summary

We asked and you told us – “What’s On Your Mind” regarding circulation retention, acquisition and rewards programs.

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Big Dollars Bright Ideas 2016

If you’re looking for very bright database ideas, put on your shades and watch our Big Dollars Bright Ideas webinar.

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“Countdown to Christmas” Tagged New Revenue and New Customers in Ohio

After success with PIR’s Virtual House Turnkey campaign, the Bellefontaine Examiner wanted a promotion that would reward readers and capture retail advertising dollars during the hectic holiday shopping season.

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‘Best Of’ Bests Best By 400%

Media companies have run ‘Best of’ campaigns for years, garnering impressive audience engagement, bringing in big dollars from local businesses and being the arbiter of the best in market.

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Because Email Marketing is a monster revenue generator, and we can help you generate some of that revenue through short bursts or long term planning. Because targeted database marketing is key to building meaningful relationships with your audience, and audience engagement is critical to your future. Because once we know who you are and what you need, we can help build that unified database through our platforms and marketing expertise.

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