Presslaff Interactive Revenue

The Presslaff Blog

A collection of tips, advice, success stories and news from Presslaff Interactive Revenue.

Case Study: Giveaway Delivers Customers, Web Traffic and Good-Will

Background…: Line-X and WGH-FM Radio partnered to give away a truck makeover to someone deserving (in the military,

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Radio Ink’s Most Influential Women in Radio Award 2016

Congratulations to Ruth Presslaff, company founder and president, for being named one of Radio Ink’s Most Influential Women in Radio for 2016.

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3 Ways to Win in Q3 (and Beyond)

Watch the webinar again today!
Review the deck!…
Facilitator: Ruth Presslaff,

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Case Study: Leader-Telegram Grabs Grocery Dollars

Objective…: Create a fun, engaging branding and data collection campaign for a local grocery store.

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What’s On Their Mind – 2016 Circulation Survey

What are your peers saying about their challenges and solutions for circulation retention, acquisition and audience development?

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Key to Acquiring and Retaining Subscribers

Email marketing is being relied on more today than ever before, and the data indicates that publishers depend on it more heavily than most.

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Case Study: Acquiring New Subscribers Through Targeted Email Campaigns

Objective: Gain new subscribers by targeting non-subscribers in Post-Bulletin’s email database.
Background…: Post-Bulletin had segmented their email database to identify non-subscribers and subscribers.

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Unlock the Secrets to Increased Acquisition & Retention

Survey Says…
At the 360 Media Alliance Conference, John Newby will share data from the recent Circulation Survey.

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Case Study: The Elkhart Truth ‘Got Smart’ about combining Print Advertising and Database Marketing

Background…: The Elkhart Truth was facing the challenge of declining sales in an annual special section focused on continuing education and employment options.

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Don’t Be Left Out in the Cold! Grab the Keys and Unlock the Door to Email Revenue.

Direct Marketing News cited email marketing as the the top target for increased investment across all digital channels in 2016.

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