Presslaff Interactive Revenue

Success Stories

Case Study: 90 New Subscribers – A Gift to the New Haven Register

Objective: Identify and acquire new subscribers, while cleaning up and growing their email database through an engaging promotion that rewarded and engaged readers.

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“Using this new platform, we were able to add a huge chunk of bonus revenue.”

Like so many newspapers, Medicine Hat News has been running Reader’s Choice Awards for several years. 

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“Countdown to Christmas” Tagged New Revenue and New Customers in Ohio

After success with PIR’s Virtual House Turnkey campaign, the Bellefontaine Examiner wanted a promotion that would reward readers and capture retail advertising dollars during the hectic holiday shopping season.

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‘Best Of’ Bests Best By 400%

Media companies have run ‘Best of’ campaigns for years, garnering impressive audience engagement, bringing in big dollars from local businesses and being the arbiter of the best in market.

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Case Study: Giveaway Delivers Customers, Web Traffic and Good-Will

Background…: Line-X and WGH-FM Radio partnered to give away a truck makeover to someone deserving (in the military,

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Case Study: Leader-Telegram Grabs Grocery Dollars

Objective…: Create a fun, engaging branding and data collection campaign for a local grocery store.

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Case Study: Acquiring New Subscribers Through Targeted Email Campaigns

Objective: Gain new subscribers by targeting non-subscribers in Post-Bulletin’s email database.
Background…: Post-Bulletin had segmented their email database to identify non-subscribers and subscribers.

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Case Study: The Elkhart Truth ‘Got Smart’ about combining Print Advertising and Database Marketing

Background…: The Elkhart Truth was facing the challenge of declining sales in an annual special section focused on continuing education and employment options.

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Case Study: WRCB-TV Car Care

Background…: WRCB-TV wanted to develop a sales program that would crack open new advertising dollars in the Automotive category.

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Case Study: Tribune Launch Campaign

Case Study: Working It From Day One
It doesn’t take long to turn partial data into recurring revenue.

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Our Clients and Partners

Why Register?

Because Email Marketing is a monster revenue generator, and we can help you generate some of that revenue through short bursts or long term planning. Because targeted database marketing is key to building meaningful relationships with your audience, and audience engagement is critical to your future. Because once we know who you are and what you need, we can help build that unified database through our platforms and marketing expertise.

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