Presslaff Interactive Revenue

Success Stories



“Using this new platform, we were able to add a huge chunk of bonus revenue.”

 
Like so many newspapers, Medicine Hat News has been running Reader’s Choice Awards for several years. 

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“Countdown to Christmas” Tagged New Revenue and New Customers in Ohio

After success with PIR’s Virtual House Turnkey campaign, the Bellefontaine Examiner wanted a promotion that would reward readers and capture retail advertising dollars during the hectic holiday shopping season.

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‘Best Of’ Bests Best By 400%

Media companies have run ‘Best of’ campaigns for years, garnering impressive audience engagement, bringing in big dollars from local businesses and being the arbiter of the best in market.

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Case Study: Giveaway Delivers Customers, Web Traffic and Good-Will

Background…: Line-X and WGH-FM Radio partnered to give away a truck makeover to someone deserving (in the military,

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Case Study: Leader-Telegram Grabs Grocery Dollars

Objective…: Create a fun, engaging branding and data collection campaign for a local grocery store.

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Case Study: Acquiring New Subscribers Through Targeted Email Campaigns

Objective: Gain new subscribers by targeting non-subscribers in Post-Bulletin’s email database.
Background…: Post-Bulletin had segmented their email database to identify non-subscribers and subscribers.

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Case Study: The Elkhart Truth ‘Got Smart’ about combining Print Advertising and Database Marketing

Background…: The Elkhart Truth was facing the challenge of declining sales in an annual special section focused on continuing education and employment options.

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Case Study: WRCB-TV Car Care

Background…: WRCB-TV wanted to develop a sales program that would crack open new advertising dollars in the Automotive category.

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Case Study: Tribune Launch Campaign

Case Study: Working It From Day One
It doesn’t take long to turn partial data into recurring revenue.

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Case Study: WMEE Outdoor Oasis

Background…: Auburn Concrete, a thriving custom commercial hardscape company, wanted to expand their company and venture into the high-end residential market of backyard living spaces.

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