Presslaff Interactive Revenue

Tips



Case Study: 90 New Subscribers – A Gift to the New Haven Register

Objective: Identify and acquire new subscribers, while cleaning up and growing their email database through an engaging promotion that rewarded and engaged readers.

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Case Study: Leader-Telegram Grabs Grocery Dollars

Objective…: Create a fun, engaging branding and data collection campaign for a local grocery store.

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Case Study: Acquiring New Subscribers Through Targeted Email Campaigns

Objective: Gain new subscribers by targeting non-subscribers in Post-Bulletin’s email database.
Background…: Post-Bulletin had segmented their email database to identify non-subscribers and subscribers.

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Case Study: The Elkhart Truth ‘Got Smart’ about combining Print Advertising and Database Marketing

Background…: The Elkhart Truth was facing the challenge of declining sales in an annual special section focused on continuing education and employment options.

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#FTA What You’re Doing Right

Instead of starting the New Year off with the list of things you’re doing wrong and the things that need to be changed (truth is,

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#FTA Bull’s-eye! The Future is in Targeting

What do you know about your loyal listeners and customers? Name? Home zip code? Gender? Age?

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#FTA Hey. Listen Sometime?

Hey! So good to see you! Let’s get together.
(It’s never going to happen.)
Hey! So good to see you!

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#FTA Creating a Mission Statement

Create a mission statement to guide the content of your e-mail broadcasts. Think about the information your listeners want from you,

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#FTA Desperate for Data

Are you desperate for data? There’s only one right answer to this one: NO, because you’re smart.

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Case Study: WRCB-TV Car Care

Background…: WRCB-TV wanted to develop a sales program that would crack open new advertising dollars in the Automotive category.

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Our Clients and Partners

Why Register?

Because Email Marketing is a monster revenue generator, and we can help you generate some of that revenue through short bursts or long term planning. Because targeted database marketing is key to building meaningful relationships with your audience, and audience engagement is critical to your future. Because once we know who you are and what you need, we can help build that unified database through our platforms and marketing expertise.

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