IFPA 20/20 Kickoff Webinar: Make Email Your #1 Revenue Tool

Published on January 25th, 2016
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by Michelle Novak

January 25, 2016

Thanks to the IFPA for inviting us to present the first 20/20 Webinar of 2016: Make Email Your #1 Revenue Source, last Wednesday (1/20). We recounted the multiple ways to make money through email marketing, several key advertising categories to target, how to price these email products and how to staff for this role. There were some terrific questions from a smart group of newspaper professionals dedicated to their communities. Special thanks to IFPA’s Membership Director, Bob Munn for moderating the conversation.

To view the entire presentation, click here. Send me an email if you want the deck or have any questions about making email your number one revenue source.

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