IFPA 20/20 Kickoff Webinar: Make Email Your #1 Revenue Tool
by Michelle Novak
January 25, 2016
Thanks to the IFPA for inviting us to present the first 20/20 Webinar of 2016: Make Email Your #1 Revenue Source, last Wednesday (1/20). We recounted the multiple ways to make money through email marketing, several key advertising categories to target, how to price these email products and how to staff for this role. There were some terrific questions from a smart group of newspaper professionals dedicated to their communities. Special thanks to IFPA’s Membership Director, Bob Munn for moderating the conversation.