“Using this new platform, we were able to add a huge chunk of bonus revenue.”
Like so many newspapers, Medicine Hat News has been running Reader’s Choice Awards for several years. This year they took it to a new height with Presslaff Interactive Revenue’s new “Best Of” solution.
Publisher, Michelle Douville: It was very user friendly and exciting to introduce, not only for our sales representatives in the process of explaining to businesses wanting to boost their spot on the website, but to the general public that went in to preview and vote.
Being able to customize the look of the website and the ability to add individual business logos, links to their website, space for the businesses address with a pop up map, as well as the ability to share to social media and email was the icing on the cake. Our old website did not have these features, and with no way of boosting our revenue through the website, it served only as a voting platform.
Using this new platform, we were able to add a huge chunk of bonus revenue.
It is the new advertising opportunities in this graphic-rich solution that makes Presslaff’s ‘Best of’ even better. Media companies are adding revenue to their Best Of bottom line by offering the ballot sponsorships to individual businesses. For a fee, businesses are able to upgrade their listing with their logo, address, website link and map, as well as a ‘thank you for voting’ follow-up email campaigns – helping the business promote itself. The media company makes money, has a more visually compelling ballot, and collects data that can be used for future sales revenue.
Presslaff Interactive Revenue is the media industry’s leading provider of data-driven revenue through targeted email engagement, award-winning campaigns and compelling surveys. From strategy to delivery, for quick bursts of revenue from stand-alone turnkey products, or a full suite of services, Presslaff is your partner.