Radio Ink’s Most Influential Women in Radio Award 2016
Congratulations to Ruth Presslaff, company founder and president, for being named one of Radio Ink’s Most Influential Women in Radio for 2016.
The Radio Ink MIW list is a celebration of successful women who continue to innovate and push the boundaries of the industry. The list acknowledges 100 deserving women making a difference for radio and is an inspiration to young ambitious women seeking to accomplish great things.
Ruth, who has been recognized every year since the initial award, is proud to see how much the list has grown over the years. Her advice for succeeding in the current market? “Know the data. It fuels the Internet and is a deep source of recurring revenue. Look at Pandora, Spotify, Facebook. These platforms sell with data. These companies trade in metrics and measurement, with information about actual users. Radio should play the same game. Invest in collecting first-party data, analyze it, apply it, and drive actionable results.”
To see the full list of women celebrated this year, click here.