Clients and Partners
Dave Paulus – Vice President/General Manager
I first worked with Presslaff Interactive at a cluster of radio stations that needed great help reviving their databases. PIR’s tools and expertise reinvigorated our loyalty clubs in record time and enabled us to effect ratings and revenue. Now, running a different cluster, one of my first calls when I started was to Presslaff to help with our database challenges. They once again did their magic. If you haven’t called them yet, call them now.
Greater Media Interactive
Tom Bender - Sr. Vice President/General Manager
Media is moving from the estimate era into the data era, and no one is more aware of that trend than Presslaff. The creative and innovative ideas they bring to Greater Media and their ability to use data to create digital results is second to none. They know that audience engagement has to be converted into advertiser results.
The Post and Courier
Andy Morgan - Circulation Sales and Marketing Manager
Presslaff has come through with both the technology and support we couldn’t find anywhere else. Dat-e-Base has made it simple for us to collect information, create contests and surveys and send emails. PIR’s pro-active support and ideas have been critical to our audience development, database development and sales efforts. We can target messages to our audience and provide our advertisers access to the qualified customers they desire.
Jim Koonce - Promotion and Marketing Manager
PIR helped us pull multiple databases together and then grow our database by 40% in just six months.
They’ve helped show our sales team how to generate revenue. The technology is rich in features and easy to use.